Communicate With Your Audience Where They Want
One out of every five page views in the
United States is on Facebook
– Gary Vaynerchuk
Want To Know One Of The Most Powerful Things We’ve Ever Heard About Social Media?
Not long ago, the television was the number one way to reach consumers and the big money advertising was done on the big networks – ABC, NBC, CBS, etc. Now, the mobile phone has replaced the television and the big networks are Facebook, Twitter, Instagram, YouTube, SnapChat and so on.
First, that’s not an exact quote, but it’s essentially what Gary Vaynerchuk said regarding media and advertising on it today.
Second, if money were no object, would you rather reach consumers through the media they have closest to them and use 24/7 or the television (or any other medium for that matter)?
Yes, it’s a rhetorical question, but you should be able to see the power here. Not only is social media the closest media channel to consumers, but…
Here Are Some Things You Might Not Know, But Absolutely Must Be Aware Of About Using Social Media:
- Instant Credibility – Take two businesses, one that has a Facebook page that exists, but has never been set up, and another with a strategically designed Facebook page that posts every other day and responds to comments and engages in conversation. Now… Let’s say a potential customer is choosing between these two companies and decides to visit their Facebook pages. Which business looks more professional? Which business starts building a relationship with the potential customer? Social media may seem like just a social outlet, but for businesses it can be both a direct and indirect sales and marketing tool.
- Unmatched Audience Targeting – Is your ideal client someone that just changed jobs, makes over $75,000 and is interested in health & wellness? Perhaps you need to reach families most likely to purchase a home in the next six months. Or let’s say you sell remote start car systems and need to target people that recently purchased a vehicle. Yep, you can do that too. The simple truth is that the social networks have piles and piles and piles of data on all of us. For some, this may not be the most comfortable feeling, but there’s no denying that a major opportunity exists – You can nearly pinpoint your ideal customer and deliver your advertising message to them through social media.
- A New Channel For Both Sales & Support Communication – Have you experienced running an advertisement and having people ask you questions right on the ad – ‘Is this still in stock?’, ‘Does it come in blue?’, ‘Are you available on Saturdays?’. Social media is literally a platform to communicate. It’s not all about baby pictures and cat videos. You have a genuine opportunity to build trust, build relationships, deliver value and earn customers.